Miu Miu is an Italian luxury fashion house of women clothing and accessory brand. It is a fully owned subsidiary of Prada Company, and quite popular among many famous celebrities. It is ...headed by Miuccia Prada and the company is managed in Italy. Its main headquarter is in Italy, where all the Miu Miu frames and designer accessories are manufactured, and set-off for disposal. The brand’s name is conceived from Miuccia Prada's family nickname, and well-kept ever since due to rapid popularity.
Miu Miu Company launched the Women's Tales series in 2011. The luxury brand campaign consisted of short films that were created and produced under the assistance of high-profile female directors. The outcome was a list of short, silent films that featured in Miu Miu's brand collection. The very first four fashion brand campaign “short films” were directed by Zoe Cassavetes, Lucrecia, Giada Colagrande and Massy, and were silver screened at the 69th Venice International Film Festival. However, in 2013, a fifth film was written and directed by Ava DuVernay, which was much appreciated by the audience.
The company launched its first fragrance, in 2011. The luxury brands new business venture is managed and signed between Coty Inc, and Prada. And, this was the first time that Miu Miu eyewear has expanded outside the fashion industry and accessories markets. There are many Miu Miu boutiques and local stores located on global scale, and widely popular among people because all their products are made of high-quality material due to which their business scale's up every year.
For successful progress, Miu Miu opened its first independent store in China, in the city of Shenzhen. And, a new American store at the north side was launched in Houston Texas. First Australian Miu Miu boutique opened at Chadstone Shopping Centre in Melbourne. In 2011, a second boutique opened at Westfield Sydney. And, an independent branch opened in Glasgow, Scotland, in 2010 and is situated in Fraser's department store.
Sloane Street store in London reopened after renovation, and it's the only Miu Miu brand store in the world to offer this kind of service. The Spokes-models for the brand have included Laetitia Casta, Kirsten Dunst, Maggie, Katie Holmes, Lindsay Lohan, Chloë Sevigny, Siri Tollerod, Zhou Xun, Jessica Stam and Joan Smalls. In May 2011, the luxury fashion brand appointed, a fourteen-year-old actress "Hailee Steinfeld" to be the younger face of the Miu Miu brand.
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